Monday, 23 March 2015

Managing Your Reputation - Making it Real

The long days of winter are over and it’s time for a personal spring renewal! If you completed the exercise last month you should now have some clarity of your strengths and a realistic perception of how others see you.  The next steps in building a positive reputation are to follow these 3 steps:
Career Planning
Career Planning

1. Clarify: if you haven’t completed this it is critical and is the first step in managing your reputation. You must be clear and know your strengths—from your perspective and the perspective of others who know you well.
But what about your weaknesses? What if you don’t believe you have any strengths? I prefer to call these development gaps.   If you’re not entirely sure of your strengths, ask for feedback from people who know you well and whose opinion you respect. You want honest feedback no platitudes allowed!

2. Capitalise: Find opportunities that require and will showcase your strengths. Put yourself forward for opportunities that leverage your strengths and build your visibility. And it’s exactly the same approach to develop any gaps. It’s by taking action and working on areas we’re not so good at that we can gain experience, knowledge and skills – turning weaknesses into strengths.

3. Communicate: Share your strengths effectively in person, on paper, and online. Incorporate your strengths into your elevator pitch, CV and online profiles. However no bragging allowed, no one likes a show-off with no substance! Keep it real and objective. Highlight your achievements and results. Communicate with passion showing what you enjoy.

These 3 steps are easy to remember and will ensure you have a good game plan to maximise your reputation as part of your day-to-day activities or with potential employers.

In today's extremely competitive environment don’t underestimate how increasingly important it is to create a career brand. It’s your reputation. It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself—your best self. It's what you're known for and how people experience you.

Delivering your brand clearly and consistently will create a memorable experience in the minds of those you interact with and can open doors to new opportunities.
So what would you like to be known for?

Next month we’ll take a look at how to keep it real with integrity.